Green Tape Company
Booking Platform
A booking platform for a Richmond facilitator who runs focused working sessions for teams. No checkout, no passwords, and access that starts the day the team shows up.
The Client
Courtney Howard runs Green Tape Company out of Richmond, Virginia. She sells Innovation Labs, which are working sessions where a team applies a strategy framework to a problem they actually have.
Each lab runs two to two and a half hours, caps at twelve people, and costs a flat fee. She leads every one of them herself. There is no bench of facilitators behind her.
The Problem
Nobody spends a few thousand dollars on a facilitated session by clicking a buy button. A manager has to know which lab fits the problem, whether the timing works, and whether Courtney is the right person to run it. A checkout page asks for the money before any of that is settled, so it loses the sale.
The catalog made it harder. Four labs at four prices, three access tiers on top of them, and a rule that access starts on the session date instead of the purchase date. Written out as a wall of text, that reads like a phone contract. Most sites would either hide it or dump all of it on one page and hope.
She should not have to choose between explaining the work and selling it. Now she does not.
The Solution
We built the whole platform around one decision: the sale starts with a conversation, not a cart. Every button on the public site leads to a free discovery call. Courtney talks to the team, works out which lab fits, and sends a payment link on that same call.
Behind that call sits the software that used to take her hours. Paying creates the account, grants the right access, and hands the buyer a dashboard where they book their own session.
Choosing a Tier
Three tiers sit side by side, so the comparison happens in one glance instead of across three pages. One lab, any two labs, or any three plus a custom session. Each card states what is included and how long access lasts.
Every card says access runs from the session date, not the purchase date. That is the detail people get wrong and then argue about later. The refund and reschedule rules sit right under the cards in plain words.
Four Labs, One List
The four labs are listed side by side with their length and price, so a manager can rule three of them out in a few seconds. Each one links to a page that explains what the session covers and who it suits.
Under the list, the site says plainly that there is no self serve checkout and explains what happens instead. Telling people the process up front stops them hunting for a buy button that was never there.
Signature Moment
Starting With a Conversation
The discovery call is the front door. It is thirty minutes, it is free, and the page says so before it asks for anything. The scheduler is embedded on the site rather than sitting behind a link to somebody else's domain.
This is the part a template gets wrong. A pricing page with three buy buttons would have looked more finished and sold less. The product needs a person to explain it once.
After the Call
Courtney builds a payment link from her own admin pages during the call. She picks the tier and the labs, and the link carries all of it. She never touches the Stripe dashboard.
When the payment clears, the account is created, the access is granted, and a welcome email goes out. There is no step where she copies a name into a spreadsheet and hopes she spelled it right.
Booking and Access
Buyers sign in with a link sent to their email. No passwords to reset, which matters when somebody books one session and comes back three weeks later. From the dashboard they pick a date from the windows Courtney has opened.
After the session, the tiers that include recordings show them there, along with the recap PDF and a clock counting down how many days of access are left. The site answers that question so Courtney does not have to answer it by email.
How It Is Built
This one needed real plumbing. Money changes hands, access expires on a schedule, and paid recordings have to stay behind a wall, so the boring parts had to be right.
- Next.js and React
- Server rendered pages on Vercel
- Supabase and Drizzle
- Row level security on every table
- Stripe payment links
- Paying creates the account itself
- Mux and Resend
- Gated recordings and session email
What She Owns
Green Tape Company is not renting a course platform or paying a percentage to a marketplace. The whole thing belongs to Courtney.
- Her client list and booking history
- Her session recordings and recap PDFs
- Her Stripe account and every payment
- Her domain and hosting
- Her lab content, edited from her own admin pages
See It Live
Green Tape Company is booking discovery calls now. Start where a buyer would.
Does Your Sale Start With a Conversation?
If your price needs a call before anyone will pay it, a checkout button will cost you sales. Let's talk about what your site should do instead.